For Product Managers
The PM Who Writes Publicly Gets the Headhunt. The One Who Doesn’t Gets Overlooked.
Recruiters and search firms discover product leaders through their thinking, not their track record. If your product strategy, discovery philosophy, and north star perspective aren’t visible externally, you don’t exist to the people looking.
The Problem
Great PMs stay invisible by default
You ship outcomes. You align stakeholders across engineering, design, and commercial. You own the roadmap, run discovery, and hold the product strategy together — and you do it well. Inside your company, your reputation is solid.
Outside it, you’re anonymous.
The best VP Product roles don’t go to job applicants. They go to the PMs that hiring managers and portfolio company boards already have a mental model of — the ones whose thinking they’ve been reading for months. When a CPO opening lands at a Series C, the recruiter’s first call goes to the person who showed up in their feed last week with something worth reading about outcome-based roadmaps or product-led growth.
Silence reads as “not ready.” It’s not a fair signal — but it’s the one that’s being used. The PM who is publishing consistently on product strategy, stakeholder alignment, and cross-functional leadership is building the infrastructure for their next role, their first advisory engagement, and their first speaking invitation. Without it, all of that happens to someone else.
The Process
How it works
Record one 45-minute conversation per month.
You talk through your product thinking: a framework you use, a discovery lesson learned, a perspective on where product-led growth is heading. No writing, no editing, no prep beyond showing up.
AI extracts your insights and distinct perspective.
The conversation is analysed for your distinct point of view — the specific mental models, vocabulary, and positions that make your thinking yours, not a generic PM take.
Published weekly across every channel.
LinkedIn posts three times a week. X/Twitter threads twice a week. Short-form video clips. A newsletter. A blog article. Your voice, your perspective, every week — without you writing a word.
What You Get
Everything you need to build authority as a product leader
LinkedIn posts, 3x per week
Substantive product thinking that positions you as a senior voice, not a career update feed.
X/Twitter threads, 2x per week
Tight, argument-driven content that travels in the PM and founder community.
Short-form video clips
Repurposed from your conversation, ready for LinkedIn and YouTube Shorts.
Thought leadership that makes you the obvious choice
When a VP Product role opens up, you’re not a candidate — you’re a known quantity. Hiring managers already have a frame of reference for how you think.
A public record of your product strategy perspective
Compounds over time and travels beyond your current employer — building value regardless of where your career goes next.
Visibility that converts recruiter curiosity into DMs
And DMs into conversations about roles, advisory seats, and speaking slots — from people who found you, not the other way around.
“I'd been at the same company for four years and was essentially invisible outside it. Within 90 days of publishing through BrandForge, I started receiving recruiter DMs from people I'd never met. Six months later I accepted a VP Product offer at a Series B fintech in London — a role I never applied for.”
Marta Kowalski
Senior Product Manager, Amsterdam
“I had plenty of experience but no external profile. Four months after starting, I was approached by a VC portfolio company to take on a paid advisory role — my first external engagement. The partner told me they'd been following my LinkedIn for a few weeks before reaching out. That engagement alone covered the service for the year.”
David Chen
Group Product Manager, San Francisco
Pricing
Most popular for product managers
One advisory engagement at €2k/month covers Growth at €999/month twice over — and continues paying for years. Growth gives you the full content stack: LinkedIn, X/Twitter threads, video clips, newsletter, and blog, at the depth and regularity needed to build genuine recognition beyond your current employer.
LinkedIn posts · X/Twitter threads · Video clips · Newsletter · Blog · Full AI production
Not sure? Start with Starter at €299/month