For CTOs
The CTO Who Publishes Stops Being “the Tech Person” and Becomes a Recognised Voice.
Advisory board seats, conference keynotes, and VC advisor conversations don’t come from your GitHub contributions. They come from your published thinking on technical leadership, platform strategy, and the business-technology interface — and they go to the person who is already visible.
The Problem
Technically deep, externally invisible
You’re technically deep and increasingly operating at the business layer. You make architecture decisions that shape the company for years. You manage the IC vs. manager track, hold the engineering culture together, and translate technical strategy into commercial language for the board. The business runs on decisions you make. And yet, externally, you’re still “the CTO at [company].”
The gap between what you do and how you’re perceived outside your organisation is structural, not personal. CTOs are not trained to build external presence, and the engineering culture often treats public writing with mild suspicion — there’s always something more urgent to build. The result is that most CTOs are invisible beyond their immediate networks.
The CTO who is consistently publishing about engineering leadership, build vs. buy tradeoffs, DX, scaling org challenges, and the business value of velocity is the one that VCs call when they’re looking for a technical advisor for a seed company. They’re the one invited to keynote a technical leadership conference. They’re the one who gets the advisory equity conversation — not because they applied, but because they were already a familiar voice. One conversation a month is the entire investment required.
The Process
How it works
Record one 45-minute conversation per month.
You talk through what you're thinking: a platform strategy decision, a lesson from scaling engineering culture, a perspective on technical debt and velocity. Your actual thinking — not a prepared presentation.
AI extracts your insights and distinct perspective.
The conversation is analysed for your specific positions, mental models, and the technical philosophy that distinguishes how you think from generic engineering commentary.
Published weekly across every channel.
LinkedIn posts three times a week. X/Twitter threads twice a week. Short-form video clips. A newsletter. A blog article. A consistent technical leadership presence — built entirely from your own conversations.
What You Get
Everything you need to build authority as a technical leader
LinkedIn posts, 3x per week
Substantive technical leadership content that positions you as a business-aware engineering voice, not a feature release account.
X/Twitter threads, 2x per week
Precise, argument-led content that travels in the engineering leadership and founder community.
Short-form video clips
Drawn from your conversation, formatted for LinkedIn and YouTube Shorts.
The public presence that makes VC advisor conversations happen
Investors look for technical voices they already recognise when building advisory boards for their seed and Series A companies.
A platform that converts conference interest into keynote invitations
The shortlist for technical leadership tracks is built from names organisers have already been reading — not from unsolicited submissions.
Advisory equity conversations that start with inbound
Because the founders and investors who might want you on their cap table are already familiar with how you think.
“I was CTO at a Series B, well regarded internally, but essentially invisible outside the company. Six months after publishing consistently through BrandForge, I picked up two advisory board seats — one at a seed-stage infrastructure company, one at an early-stage fintech. Both founders reached out having seen my posts about platform strategy. The advisory equity from those two engagements alone was worth considerably more than a year of the service.”
Thomas Müller
CTO, Berlin
“I'd been VP Engineering for six years and was seen purely as a technical operator. Publishing about engineering leadership — IC vs. manager dynamics, scaling org design, developer experience — completely changed my external positioning. A year in, I was invited to keynote a technical leadership conference in Austin. The organiser said they'd been following my LinkedIn for months. Six months after that I moved to a CTO role. The speaking slot was a meaningful part of that transition.”
Priya Nair
VP Engineering (now CTO), Seattle
Pricing
Most popular for CTOs and VP Engineering
Advisory equity at a seed company covers Growth at €999/month for the year — and that’s before accounting for the equity upside. Growth gives you the full content stack: LinkedIn, X/Twitter threads, video clips, newsletter, and blog, at the consistency needed to become a familiar voice to VCs, founders, and conference organisers.
LinkedIn posts · X/Twitter threads · Video clips · Newsletter · Blog · Full AI production
Not sure? Start with Starter at €299/month