For COOs & VP Operations
You Run the Business. The CEO Gets the Credit. Publishing Changes That.
The COO is the highest-impact, least-visible role in most companies. Externally, that invisibility has a cost — operating partner roles, interim COO opportunities, board seats, and CEO succession conversations all go to the leaders who are already known. Not necessarily the most capable. The most visible.
The Problem
The COO role is structurally designed for invisibility
You set the operating rhythm. You own OKRs, headcount planning, and the cross-functional dependencies that would otherwise go nowhere. When the business scales from Series B to Series C, it’s your operating model that holds it together. When the CEO is raising, you’re running the company. When execution stalls, you’re the one redesigning the process.
None of that shows up anywhere externally.
The COO role is, by design, inward-facing. The CEO is the external presence; the COO is the internal engine. That division makes sense organisationally — and it quietly eliminates your external profile. Search firms building a list for a PE operating partner role, an interim COO engagement, or a NED appointment where the board needs operational expertise, work from the names they already know. The COO who has spent five years scaling a company from 50 to 500 people, while remaining invisible externally, is not on that list.
The press attributes the company’s success to the CEO. Conference keynote slots at operations and scale events go to the leader with the visible thinking. The headhunter building the CEO succession list includes the COO with a recognised perspective on operational leadership — and skips the one who doesn’t. The gap between the value you create and the external recognition you receive is not a personal failure. It’s structural. And it’s fixable.
Publishing consistently about what you’re actually building — operating rhythm, OKR frameworks that work at scale, org design decisions, what the second-in-command role really requires — creates a public identity that search firms, PE operating teams, and founders begin to associate with operational excellence. One conversation a month is the entire investment.
The Process
How it works
Record one 45-minute conversation per month.
You talk through what's on your mind: an OKR implementation that worked, a perspective on hiring for operations at scale, what you've learned about org design during rapid growth. No preparation required beyond showing up.
AI extracts your insights and distinct perspective.
The conversation is analysed for your specific frameworks, operational philosophy, and the second-in-command perspective that distinguishes substantive COO thinking from general business commentary.
Published weekly across every channel.
LinkedIn posts three times a week. X/Twitter threads twice a week. Short-form video clips. A newsletter. A blog article. A consistent, professional presence — built entirely from your own thinking.
What You Get
Everything you need to build authority as an operations leader
LinkedIn posts, 3x per week
Substantive operational leadership content that builds your external profile without taking you away from running the company.
X/Twitter threads, 2x per week
Precise, perspective-driven content that travels in the operations, scale, and VC community.
Short-form video clips
Drawn from your conversation, formatted for LinkedIn and YouTube Shorts.
Visibility with PE operating partner teams
The firms that build interim COO and operating partner benches are watching for operational voices with a track record and a public perspective.
A body of work that survives the company
The operational excellence you built is permanently attributed to you, not absorbed into the company's history and forgotten when you move on.
Newsletter and blog article each month
Long-form content that builds authority with PE operating teams, conference organisers, and interim placement firms.
“I'd been COO at three companies over 12 years — all of them successful, none of it ever credited to me publicly. When I started publishing through BrandForge about operating rhythm, OKR implementation, and scaling operations through hypergrowth, the response was immediate. Within five months I had two PE firms reach out about operating partner conversations. One of them became a part-time engagement that was more strategically interesting than anything I'd done in years.”
Katrin Vogel
COO, Munich
“I was VP Operations at a Series C, doing work I was proud of and invisible outside my building. Publishing about org design, cross-functional operating models, and the runway management decisions we were making changed my external perception entirely. A headhunter I'd never encountered reached out seven months in about a COO role at a PE-backed company. The job description matched almost exactly what I'd been writing about. I took it.”
Ben Osei
VP Operations (now COO), Amsterdam
Pricing
Most popular for COOs and VP Operations
One PE operating partner engagement covers Growth at €999/month many times over — and the compounding visibility continues building long after you take that role. Growth gives you the full content stack: LinkedIn, X/Twitter threads, video clips, newsletter, and blog.
LinkedIn posts · X/Twitter threads · Video clips · Newsletter · Blog · Full AI production
Not sure? Start with Starter at €299/month