For Chiefs of Staff
You Are the Force Multiplier. No One Outside Your Building Knows It.
The Chief of Staff role is defined by discretion — which means no public wins, no credited outcomes, and no portable record of the strategic work you’ve done. The next CoS role, the VP Strategy conversation, the COO succession — all go to the person whose thinking is already visible. Not the person who worked hardest.
The Problem
The CoS role is structurally built for invisibility
You run the CEO’s operating cadence. You close the gaps no one else closes. You’re in every strategic conversation, you see every decision, and you execute the initiatives that fall between every other function’s remit. Your access to the apex of the organisation is unparalleled. Your external professional profile reflects almost none of it.
The Chief of Staff role is structurally built for invisibility. Discretion is not a side effect — it’s the job. The wins are credited to the exec team. The strategic projects are attributed to the function they support. The board prep, the special projects, the operating cadence you designed — all of it exists inside the building and nowhere else. When you leave the role, the proof of work stays with the company. You walk out with titles, but no public record of the thinking behind them.
The consequence is that the next step — whether it’s a second CoS role at a larger company, a transition into VP Strategy or COO, or a move into consulting — happens based entirely on warm network and personal reference. Which is fine, until it isn’t. The roles that would most accelerate your trajectory — the ones at the companies where you don’t already have a contact — go to the Chiefs of Staff the hiring team has heard of. The ones who have, carefully and professionally, been building a public voice alongside the private work.
Publishing about your perspective on organisational strategy, operating design, the force multiplier model, and the CoS-to-VP arc doesn’t compromise your discretion — it demonstrates your thinking. It’s the difference between being known only inside the building and being known as a serious business leader who happens to operate through a principal role. One conversation a month is enough.
The Process
How it works
Record one 45-minute conversation per month.
You discuss what you're thinking about: an operating cadence challenge, a perspective on how the CoS role evolves as a company scales, a view on the transition from special projects to strategic leadership. Your genuine thinking — nothing that compromises your discretion.
AI extracts your insights and distinct perspective.
The conversation is analysed for the specific strategic frameworks, operational philosophy, and business leadership perspective that distinguish your thinking — and that signal clearly that you are a strategist, not a scheduler.
Published weekly across every channel.
LinkedIn posts three times a week. X/Twitter threads twice a week. Short-form video clips. A newsletter. A blog article. A consistent, professional presence — built from your thinking, not your calendar.
What You Get
Everything you need to build authority beyond your current role
LinkedIn posts, 3x per week
Substantive strategy and leadership content that builds your external identity as a business thinker, not a supporting role.
X/Twitter threads, 2x per week
Precise, argument-driven content that resonates in the CoS community, strategy consulting world, and executive search circles.
Short-form video clips
Drawn from your conversation, formatted for LinkedIn and YouTube Shorts.
The visibility that opens second CoS roles at larger organisations
Hiring managers for senior CoS positions want evidence of strategic thinking, and that evidence needs to be public.
A professional identity that travels beyond your current role
So the work you do in service of someone else's agenda also builds your own career, in parallel, every week.
Newsletter and blog article each month
Long-form content that builds authority with the succession planning, VP Strategy, and COO audiences who need to know you exist.
“I was Chief of Staff to a CEO at a 1,200-person company, doing work I was genuinely proud of, and had no external presence whatsoever. Publishing about operating cadence, the CoS function, and strategic leadership — nothing confidential, just frameworks and perspective — completely changed how I was perceived outside the building. Six months in, I was invited to speak at a CoS community event in Zurich. Eight months later I moved into a VP Strategy role at a scale-up. The founder said she'd been following my posts for months before the role even existed.”
Nina Christensen
Chief of Staff (now VP Strategy), Zurich
“I was transitioning out of a Chief of Staff role and concerned the market would see me as an executive generalist rather than a strategic leader. Publishing consistently about operating design, the principal model, and how CoS roles evolve into exec team positions reframed my positioning entirely. Within seven months I had three unsolicited approaches — two about senior CoS roles at larger companies, one about a strategy consulting engagement. I hadn't sent a single application.”
Marcus Oduya
Chief of Staff (now Head of Strategy), Lagos / London
Pricing
Most popular for Chiefs of Staff and Heads of Special Projects
One inbound approach about a VP Strategy or senior CoS role — the kind that comes after months of consistent public presence — is the return on Growth at €999/month. Growth gives you the full content stack: LinkedIn, X/Twitter threads, video clips, newsletter, and blog, at the regularity needed to build a recognised strategic voice.
LinkedIn posts · X/Twitter threads · Video clips · Newsletter · Blog · Full AI production
Not sure? Start with Starter at €299/month